The Importance of Marketing Research

In today’s business world everything is incredibly fast paced, and to keep up with the immense speed of the overall business environment, organizations need access to timely and up to date information on which they can make decisions that affect the success and longevity of their organization. Information has always been incredibly important and the best way to gather information is to carry out market research, first hand data related to the market is even more essential for organizations that are based on business to business selling since they need to be able to know their potential clients in order to fulfil their needs effectively.

Apart from helping one understand their customers better and adapt to their needs, market research also helps organizations figure out where their competition stands, what opportunities can they exploit and how can they safeguard themselves from incoming threats. It is safe to say that a well-informed organization has a much higher chance of success than an uninformed or badly informed one, and Tangible Results can ensure that your organization always has access to the information that you need to be able to excel in your industry.

Tangible Results is a veteran marketing research and B2B marketing company based in the United Kingdom, it was founded in 1994 and has made a name for itself by providing clients with great services ever since. You can visit them at  and browse through the many marketing and information management services they offer, each of which the company has perfected its method in, their marketing researches can guarantee that you will not have to allocate resources and manpower to the task and focus on other things while a group of experts carry out the data gathering for you. Tangible results believes that a successful organization not only milks its cash cows, but also keeps a lookout for new grazing fields.

Finding a Credit Card Friendly POS System

When you install a POS system, there are a number of things that you are going to have to do in order to make sure that things go smoothly for you. For example, credit card compatibility is one of the most important things for you to look into. The reason that credit card compatibility is important is because without credit cards a great number of your customers would not be able to buy your products. After all, there are not that many people that use cash these days anymore, and a lot of people tend to avoid using debit cards as well.

If you want to be able to provide your services to the largest number of customers possible, you need to try and incorporate top notch credit card support into your POS system. You need to make sure that the POS system you have installed is compliant with all of the regulatory bodies that are present within the credit card industry. There are certain POS systems that are only going to work with cash or debit cards because credit card compatibility is a pretty big deal, one can’t make their service compatible just like that.

If you opt for HarrisData, you can rest assured that your Swift POS system is going to work with pretty much any credit card out there. The major benefit of this company is that they are one of the most prominent providers and creators of POS in the industry, and with their experience they are able to make your job a lot easier in the long run as well. Hence, when you are trying to get your company or business on track, hiring their services can prove to be a pretty amazing long term investment.

Social Media Consultant: Why You Need One

As times have changed, so has the way businesses are now being run. The markets have gotten even more competitive and many once renowned businesses and establishments are now closing down because they were not able to keep up with newer businesses. Social media is now the major means of advertisement for all kinds of business and good social media management is now the deciding factor between a thriving business and a failing one.

If you are a business owner, it is necessary that you hire a social media consultant for your business. Ben Wynkoop is a prominent name amongst social media consultants and you can learn more about Ben Wynkoop and his services by visiting his official website. A social media consultant is crucial and we are going to talk about why that is below.

  • Contrary to what you may think, you don’t just need to be ‘social media savvy’ to run your business’s official social media accounts. A lot of strategy, planning, analytics and study of ongoing and changing trends is required to have a successful social media page, which is something social media consultants happen to specialize in.
  • They will prevent any scandal from happening or in other words, a PR problem. Social media consultants are well-read on the rules of social media marketing and what to say and what not to say to start a feud or problem online that would only generate negative publicity.
  • A social media expert will actually be able to assess the actual ROI of your social media site and tell you if your posts are being received positively and how many people are actually viewing your webpage.
  • Their job is to help direct more traffic towards your business page and this involves good and intricate market strategy in order to implement properly.